How would you like to be able to create a blog that brought in qualified leads for your online business 24/7? You may have heard that the secret to making money in the internet marketplace is having a pipeline full of qualified leads. So how can you set up this kind of a lead-qualifying pipeline without shelling out thousands of dollars or spending all of your waking hours doing postings? There are four core elements you can put to work immediately in order to set up an automatic lead generating blog and get those leads coming in fast. Take these principles, apply them, and watch the traffic start flowing in.
The first one is establishing specificity in your message and your offer. In the new economy, small is the new big. In other words, being too general in your approach (a.k.a. shotgun style) is going to generate lots of traffic for your site…but it will be unqualified traffic, meaning that very few people will actually opt- in to your list or buy what you have to offer. Make sure that EVERY entry in your blog has one central message that communicates with clarity exactly what kinds of benefits your readers are going to get.
The second thing you must have is a message over your opt in box that offers something valuable in return for a person’s email address. You have to understand that FREE just does not cut it anymore. Even free carries a price tag if you are asking someone for their contact information, so if you don’t convince them of the value, there is no way you are going to get their information. This means that your message must sell them on the benefit of opting in. Then they will have a reason to do so. What’s in it for them?
The third principle is to update your blog every day by making at least one entry. You can either hire someone to do this for you, or you can do it yourself. Either way, you have to have fresh and relevant content going up every day in order to keep ahead of your competition. If you have a day when you are more productive in creating content, save a few of the entries for the days when you just don’t have the time to update things.
The fourth principle is to get your blog connected to places that already have a reputation with the search engines. Regardless of how fresh your content is, or how good your SEO is, your site needs to be connected in order to generate as many live back links as possible. This means that you have posts connecting to your blog from forums, from digg.com, from twitter and lots of other places people go to in order to connect with relevant information.
As you create your blog, go over these principles and make sure that you have each one in place. As long as you are clear, persistent and consistent, you will develop a blog that generates fresh and qualified leads for your business on a daily basis. And there’s nothing like having a huge list of people who are waiting to hear exactly what you have to say.
Learn more automated lead generating techniques and strategies by taking some free online training These trainings will ultimately help you in any vehicle that you choose.
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