A Landing Page is the page where your website visitors land i.e. arrive after they click on a link. The landing page can be your home page or any other page on your website specially designed to welcome your visitors. Landing pages can provide customized sales pitches for visitors. By designing great landing pages you can seek to engage visitors more effectively and increase your conversion rates.
Landing pages are a better way to welcome visitors that simply making them arrive on the home page. This is because when you know where the visitors are coming from, you can address their specific needs and offer customized solutions for the same. By giving visitors exactly what they need, you can captivate their attention and acquire a following of loyal audiences.
Landing pages are especially useful when you know where your visitors are coming from and you want to take particular actions like register themselves, sign-up or purchase something. If you are paying for the traffic through banner ads, sponsored links or PPC, then it gets especially important that you design specific landing pages.
Here are some tips to design effective landing pages that will engage visitors and provide higher ROI.
Focus on One Key Message
The content of the landing page should work to promote something specific. Don’t get lost and try to showcase everything you have. Rather, focus on one key message and make your content precise and concise. It should focus on one appealing message that is sure to attract visitor attention.
Make it Visually Appealing
Only content seldom makes a sale. Make sure your support your content with relevant images that illustrate the quality of your products or even services. Images can highly impact the decisions of the users. Moreover, they make the page more vibrant and add beauty to what would otherwise have been long scrapes of information.
Ensure Rich User Experience
More then anything else, make sure that your visitors have a smooth and flawless user experience on the page. The navigation pathway should be clean and intuitive and the call-to-action should be clear and succinct.
Use Catchy Headlines
If your headline is able to catch the attention of visitors, only then they will read further. When visitors arrive on your landing pages, make sure they see clear and direct headlines. The headlines should be direct and simple statements that tell visitors what needs to be accomplished.
Use Abundant Whitespace
The beauty of the web page elements only come through if they can be viewed clearly. And for a clean view, there needs to be abundant whitespace on the page. Don’t forget that Internet users scan through web pages. Clean use of space makes it possible for visitors to scan and understand the key messages of the web pages.
Deliver Value Propositions
The key to successful web communication is to answer visitor queries even before they ask you. Answer all the ‘what’, ‘why’, ‘how’ that visitors may ask with value propositions. Instead of long scrapes of plain text, use bullet points to present answers in a concise and easily comprehensible manner. Instantly inform them about the benefits of your products and services.
Make the Message Compelling and Convincing
Your landing page should be your best salesperson. It should persuade the visitors to make a purchase or hire your services. The message of your page should convince the visitors and compel them to take the desired action.
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