If you want to start a home-based business you will have to come up with a few great products that you can sell for a different range of prices, as you will want to satisfy all your customers no matter what their price range. Because of this, your products can range from basic introductory products all the way up to very detailed instructional courses. The great thing about running your home based business is that in your niche, you can create such a wide range of products that no matter what someone needs from you, no matter how small or large their budgets, you can provide it for them.
Let’s take a quick look at three types of products you can create to sell in your home-based business that will help satisfy three levels of customer: The customer with very little disposable income, the customer with a mid-level range of disposable income, and finally the customer with no limit to their purchasing power.
For customer type #1 – Ideal products for this customer are ebooks, written reports, or anything else that is of this nature. The idea behind this product is that it is easy for you to create while still being able to provide the customer with everything they need. Size of your ebook isn’t as important as it’s quality, so always be sure to over-deliver on quality.
For customer type #2 – This may be a $ 100 dollar product that can be anything similar to the ebook but with easier usability, such as an MP3 or video product. A great way to put together one of these programs quickly is to simply take your ebook and build upon it, then put it into these formats.
For customer type #3 – This customer has no limit to their budget, and so should be targeted with your top of the line product that is in-depth and complete. Great products can be anywhere from a home study course to 1-on-1 consulting. No matter what you make this product, it should be complete and very helpful as the ticket price can be anywhere from a couple hundreds dollars all the way up to thousands.
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Jeff Anderson is a medical doctor and medical educator, as well as a successful home-based online business owner.